Hey Reader June is truly flying by, I can't believe we're halfway through the month already....but let's get to the WEEKLY update: What's Happening in the IndustryWPP Media forecasts that this year, creator-driven platforms—like YouTube, TikTok, and LinkedIn—will surpass traditional media (TV, print, audio, cinema) in ad revenue, exceeding approximately $235 billion this is a massive shift from 2019 when professional media held over 70% of content-based ad revenue. In short: 2025 marks a tipping point—the creator economy is no longer niche. It’s now outpacing old media in ad revenue and reshaping how audiences, brands, and media professionals approach content. Read more on this topic here. Education & TrainingCurrently I'm very excited because I just realized how I can create Wordpress pages etc from Airtable. I'm nerding out for sure, but it also means my "drop" for the Blogger Breakthrough Toolkit in July is going a bit beyond the scope of what I originally imagined....stay tuned. Events
Keep it LegalThe EU’s Digital Services Act (DSA) is now fully enforceable and introduces strict rules for online platforms, including blogs and websites targeting EU audiences. It requires greater ad transparency, limits behavioral targeting (especially for minors), and mandates clear content moderation policies. If you show ads, use affiliate links, or host user content (like comments), you may need to update your privacy notices, cookie consent tools, and work with your vendors to stay compliant. Latest Episodes and Blog PostsAffiliate marketing can be a great income stream—unless your disclosures miss the mark. This week’s post breaks down 7 common mistakes bloggers make (often without realizing it) and how to fix them fast. If you use affiliate links in your blog, emails, or social posts, don’t skip this one! Your Opportunities
That’s it for this WEEKLY update, have a great rest of your weekend! Best, Liz |
Through ElizabethStapleton.com I create easy-to-use legal templates and trainings that empower online entrepreneurs to confidently protect their businesses, save time, and grow sustainably—without the stress or high cost of attorneys. Through my other site bloggerbreakthrough.com I run an annual virtual summit, the Blogger Breakthrough Summit that helps bloggers spend less time blogging while still earning more.
Hey Reader Rabbit rabbit! Hooray it's finally June, while I'm a bit stressed about school getting out this month, May was such a LONG month that I'm glad it's over, now let's get to the WEEKLY update.... What's Happening in the Industry New ‘Edits’ Video App: Instagram officially launched a separate video-editing app called Edits to empower Reels creators. The free app (a rival to TikTok’s CapCut) provides a full suite of mobile editing tools for videos and lets creators export high-quality...
Hey Reader This week went by so fast! I've been lost in a coding frenzy setting up a really cool Airtable base I can't wait to share with you (still testing) and learning how to build an API to hopefully build a super powerful custom GPT, stay tuned, in the meantime here is the WEEKLY Update.... What's Happening in the Industry SEO is changing, as evidenced by all the information shared at Google's I/O Fortunately Nina Clapperton has broken it down for us in a youtube video. Education &...
Hey Reader I'm excited to say I've finally built a system around this WEEKLY newsletter, which will hopefully help me to actually publish it weekly....anyway let's get to it.... What's Happening in the Industry Generative Engine Optimization (GEO) As AI-driven platforms like ChatGPT, Gemini, and Claude become primary information sources, bloggers are adopting Generative Engine Optimization (GEO). This strategy focuses on optimizing content to appear in AI-generated responses, emphasizing...